Toronto Listing Agent

Sell Your Home in Toronto

Marco Pedri – Broker | Shoreline Realty Corp., Brokerage

*Not intended to solicit buyers or sellers already under contract with a registrant or real estate brokerage.

Why Sellers Work With Me

A Toronto Listing Agent Who Treats Your Sale Like a Plan, Not a Listing

Selling a home in Toronto is a big financial decision, and the details decide whether you have a successful home sale. As your real estate agent, I build every sale around four things: the right price, a home that shows well, marketing that reaches the right buyers and steady negotiation when offers come in.

Pricing Backed by Data

Your price comes from a comparative market analysis of recent sales in your building or on your street, not from wishful thinking or the highest number another agent quotes.

A Home That Shows Well

I’ll tell you what is worth fixing and what to leave alone, then help you declutter and stage so buyers can picture themselves living there.

Marketing That Reaches Buyers

Professional photography, virtual tours, a strong MLS® listing and targeted online exposure put your home in front of the potential buyers most likely to make an offer.

Calm, Firm Negotiation

When offers arrive, I explain every term in plain language and push for the price and conditions that protect you.

Pricing Strategy

How to Price Your Home in Toronto's Real Estate Market

Toronto’s real estate market moves with interest rates, inventory and buyer demand, and it can shift from one season to the next. The right asking price depends on what is happening in your part of the city now, not on what a neighbour got two years ago. A detached home in Rosedale attracts very different buyers than a one-bedroom condo in King West, so we price for the target buyer most likely to want your property.

Comparative Market Analysis: What Your Home Is Worth

I pull recent sales of similar properties in your building or neighbourhood, then adjust for size, condition, parking, updates and outdoor space. I also check active listings and average days on market, so we know exactly what potential buyers will compare your home to.

Asking Price in a Buyer's Market vs a Seller's Market

In a buyer’s market, overpricing costs you time and often money, because homes that sit usually sell for less. In a seller’s market, pricing just below value can spark multiple offers. Either way, the goal is a price that brings in motivated buyers and gets you more money on closing day.

Offer Dates or Open Offers

Some homes do best with a set offer date that gathers buyers at once. Others sell faster by accepting offers any time. I’ll recommend the approach that fits your home, your timing and current buyer demand, and we adjust if the market tells us to.

Step by Step

How Selling Your Home in Toronto Works

Every sale follows the same selling process. Here’s what happens from our first conversation to the day you hand over the keys.

01

Consultation

We talk about your goals, timeline and next move. You can also start by requesting your home’s value with the form at the top of this page.

02

Pricing Strategy

I review recent comparable sales and current competition, then recommend a list price and an offer strategy.

03

Preparation

We plan repairs, cleaning and staging so your home looks its best in photos and in person.

04

Marketing Launch

Your home goes live on the MLS® System with professional photos and a plan for showings and open houses.

05

Offers

I review every offer with you, negotiate price and conditions with the buyer’s agent, and make sure nothing is missed.

06

Closing

I stay involved through conditions, paperwork and the closing date, working with your lawyer and the buyer’s lawyer until the sale is final.

Get Ready to List

Preparing Your Toronto Home for Sale

Toronto buyers expect more than a house. They want to walk in and feel an emotional connection. Staging and a few smart repairs can increase showing traffic and interest, and starting early keeps the whole thing stress free. Here’s the timeline I give my sellers.

1 to 3 Months Before: Declutter and Deep Clean

Pack away excess belongings, personal items and anything you won’t need before the move. Then deep clean everything, from baseboards to grout. Declutter and deep clean one to three months before listing, because a clear, clean home photographs better and feels bigger.

1 to 2 Months Before: Repairs and a Home Inspection

Address safety and maintenance issues one to two months before listing, like broken windows, leaky taps and burnt-out lights. A pre-listing home inspection usually costs $400 to $600 and shows you problems before a buyer’s inspector finds them. We’ll decide together what to repair and what to price in.

2 to 4 Weeks Before: Curb Appeal and Staging

Work on curb appeal two to four weeks before listing: tidy the front yard, refresh the front door and add a few plants. Staging costs can vary from $0, using your own furniture, to over $10,000 for a full professional setup. Then we book photography and virtual tours.

Documents and Relevant Information to Prepare

Sellers should prepare these property documents before listing a home for sale, so nothing slows things down once buyers are interested.

  • Recent property tax bills and utility bills
  • Your mortgage statement and payout details
  • A survey of the property, for houses, if you have one
  • Rental contracts for items like a water heater or furnace
  • Receipts for upgrades, such as a new roof or windows
  • For condos, monthly fee details and the status certificate

Know Your Property

Selling a Condo vs a House in Toronto

A condo sale and a house sale in Toronto need different preparation. Here’s what I focus on for each.

Selling a Condo

Buyers compare your unit against every recent sale in the building, so pricing has to be precise. You will also need the status certificate, which shows the corporation’s finances and any special assessments. I plan showings around building rules, elevators and amenity bookings so buyers see the building at its best.

Read more: how to sell a condo in Toronto and what condo sellers need to know about the status certificate.

Selling a Toronto House

Houses vary more, so the value depends on lot size, condition, updates and the street itself. A pre-listing home inspection can remove surprises and make buyers more confident. First impressions start at the curb, and I’ll help you decide whether an offer date or open offers fits your home and the current market.

Thinking of moving up? See my guide on selling a condo to buy a house in Toronto.

Know Your Numbers

What It Costs to Sell a House in Toronto

Knowing the full cost of selling helps you make informed decisions about price, timing and your next purchase. These are the main selling costs you pay as a seller. The good news: land transfer taxes are paid by the buyer, not you.

Legal Fees

In Ontario, a real estate lawyer handles the legal work on a sale, including the title transfer and paying off your mortgage. Legal fees for selling often fall between $1,200 and $2,000, so get a quote. The buyer’s lawyer handles the title search on their side.

Mortgage Penalty and Discharge

If you pay off your mortgage before the mortgage term ends, your lender may charge a mortgage penalty. It can be nothing or more than $10,000, depending on your lender and rate. Ask for a payout statement early so there are no surprises.

Property Tax and Closing Adjustments

On the closing date, your lawyer adjusts for property tax, utilities and condo fees you have prepaid or still owe. You only pay for the time you owned the home.

Staging, Inspection and Moving

Budget for cleaning, minor repairs, staging, an optional pre-listing inspection and movers. Keep your home insurance in place until the closing date.

How to Estimate Your Net Proceeds

Start with your expected sale price, then subtract your mortgage balance, any penalty, legal fees and other selling costs. What’s left is your net proceeds, the amount you can put toward your next home.

Do You Pay Tax When You Sell? Your Principal Residence

If the home was your principal residence, the gain from the sale is generally exempt from capital gains tax. Rental and investment properties are treated differently, so talk to your accountant before you list.

Marketing Your Home

What's Included When You List With Me

Your listing gets a full plan, not just a sale sign on the lawn. Every item below is part of how I sell homes across Toronto.

  • Comparative market analysis and pricing strategy
  • Staging and preparation advice
  • Professional photography and virtual tours
  • Floor plan and listing write-up
  • MLS® exposure through TRREB
  • Online and social media promotion
  • Showing and open house management
  • Offer review and negotiation
  • Support through conditions and closing
  • Regular updates by phone, text or email

Choosing Your Agent

How to Choose a Real Estate Agent to Sell Your House

Choosing a licensed REALTOR® is one of the most important steps when selling a home in Ontario. The real estate agent you hire affects your price, your timeline and how the whole selling experience feels. Choose an agent who is familiar with your local market and whom you trust. A knowledgeable agent will give you honest numbers, even when they’re not what you hoped to hear.

I’ve been licensed since 2017 and a broker since 2019, and I’m happy to walk you through my approach before you decide.

  • A licensed real estate agent or broker registered with RECO
  • Recent sales experience and a clear read on your local market
  • A written marketing plan, including professional photography
  • Honest pricing advice, not the highest number to win your listing
  • Fast, clear communication and someone you trust

Client Reviews

What Clients Are Saying

Rated 4.9 out of 5 from 59 Google reviews

“I recently worked with Marco to lease my Toronto condo (I'm based in Vancouver), and I couldn't be happier with the experience. Marco took care of absolutely everything, from coordinating repairs to handling all the details I couldn't manage remotely.”
Chris N.
Landlord
“Very helpful in walking me through the process as a first-time homebuyer. Full trust in the advice and guidance I was given!”
Cameron S.
First-time buyer
“We contacted him and within a week, we had seen 4 places and secured a rental. He is remarkably responsive, knowledgeable and does his research thoroughly.”
Josh P.
Tenant

FAQ

Questions About Selling Your Toronto Home

It depends on the price, the type of home and the time of year. A well-priced, well-presented home can sell in a few weeks, while an overpriced one can sit for months. I break this down for condos in how long it takes to sell a condo in Toronto.

I start with a comparative market analysis: what similar homes in your building or neighbourhood have actually sold for recently. Then I adjust for size, condition, parking, view and updates, and look at how much competition you’ll face right now. The goal is a price that attracts serious buyers without leaving money on the table.

Spring and fall are usually the busiest seasons, with the most buyers looking. That said, fewer listings in winter or summer can mean less competition. The right time depends on your home, your next move and what the market is doing, and we can plan around all three.

Selling first gives you a firm budget and avoids carrying two homes, while buying first means you know where you’re going. Many of my clients line up both closing dates. I walk through the options in selling a condo to buy a house in Toronto.

Staging is not required, but it usually helps homes sell faster, photograph better and attract more interest. Even simple steps like decluttering, deep cleaning and rearranging furniture make a difference. See my staging checklist for Toronto condos.

Price it right from day one, prepare it before the photos and make it easy to show. Homes that are clean, staged and priced in line with similar properties attract potential buyers in the first few weeks, when interest is highest.

The buyer pays both the Ontario and Toronto land transfer taxes. As the seller, your main closing costs are legal fees, any mortgage penalty and adjustments for property tax and utilities.

A listing agent represents you, the seller. That means pricing your home, preparing it for market, marketing it on the MLS® System and online, managing showings, negotiating offers and keeping the sale on track until closing.

Ready When You Are

Find Out What Your Toronto Home Is Worth

Whether you’re selling this spring or just planning ahead, let’s talk about your home, your timing and your next move. No pressure, just a clear plan.

Shoreline Realty Corp., Brokerage
92 Lakeshore Road East #215, Mississauga, ON L5G 4S2